BAYSIDE GROOMING
Bayside Grooming is a mobile dog grooming company from Northeast Ohio, specializing in in-your-driveway luxury-class dog grooming. We worked together to create a brand that stood out among all the cliché mobile groomers and felt like the Ritz Carlton of dog grooming with the convenience of never leaving the home. With colors referencing salt spas and cozy nights in, and an old-world-meets-modern design style to communicate care and intention to the customer, Bayside Grooming has a branding and allure that stands in a world of its own among the mobile pet grooming industry.
SERVICES
• Art Direction
• Brand Identity
Mood Board
Every project starts with a mood board collaborated on between the client and myself. This is the set of references we used to bring about the mood and feel of the Bayside Grooming branding and its auxiliary elements
Logo
A common cliche of the mobile pet grooming industry is clip art of a dog and an ill-fitting font for a logo. With Bayside Grooming’s primary service area being an affluent region of Ohio, anything below premium wasn’t going to cut it. With these primary concerns from the client in mind, the goal was to create a logo that felt like it could be on a fancy hotel and spa that the pet owner themself may want to check into for a few nights.
At the same time, we didn’t want to alienate too far out of Bayside Grooming’s league. With this in mind, we landed at 4 paw prints above the word mark to represent a 4-star hotel. Fancy and wonderful, but not so fancy that you feel like you shouldn’t be in there.
Thanks to the paw motif, there was also an opportunity to do a brand mark and some fun symbols around it to further provide options for any given application.
