MJBIZCON 2021

Advanced Nutrients’ annual “super bowl of tradeshows” is the Las Vegas MJBizCon, a trade show for all the leading and cutting edge businesses in the cannabis space. This convention is B2B facing, so the vendors are all in the back end space, rather than straight up cannabis companies. Packaging, edible flavorings, fertilizers, grow lights, and print shops are among the exhibitors, all vying for the most attention and their biggest deals of the year. In 2021 I was tasked with directing and treating the design for the Advanced Nutrients booth in collaboration with ASTOUND Group. I worked closely with their project managers and 3D artists to develop the look and layout of the award winning booth, down to where specific bottles would sit and how many stools we’d need. I also designed all the 2D graphic treatments for the booth and the promotional materials we gave out during the show.