HONDA

In 2020, Honda wanted a refresh to their Chicago Auto Show plot. With a new installation of iPads hosting the recently released neon 8-bit style racing game in front of the new Honda Civic Type R, Honda needed a large scale graphic treatment to bring the user into the game. My solution was to create a cityscape illustration in the same style as many of the tracks in the game — but to make it of the Chicago Skyline that you see when you’re entering the city from the 90 West Highway. This created a tie into the game and gave trade show goers a fun way to immerse themselves in their own city. In addition, I created a number of auxiliary graphics to be placed around the brand’s plot.