For a growing community
ADVANCED LIFESTYLE
Overview
Advanced Lifestyle was Advanced Nutrients’ foray into streetwear and merchandise. The brand strove to create a community of cannabis growers and provide apparel to wear as a badge of honor and nod to the industries beginnings. Though short lived, Advanced Lifestyle was a powerhouse of releases and development, and was well received by the community. In its lifespan, my job was everything from apparel design to creative direction, advertising, product and development sourcing, directing potshots, and much more. I had oversight and associate control of the brands look and feel from top to bottom. I worked with a team to produce the highest quality content and managed production and distribution of all marketing assets and materials through and through.
My Role
Associate Creative Direction
Apparel Graphic / Garment Design
Advertising Design
Photography Direction & Retouching
Brand Strategy
Marketing Material Design
Advanced Asia
A large segment of Advanced nutrients’ market is asian, so we wanted to pay homage and thanks to them as the Chinese new year rang
Character Collection
A hallmark of the Advanced Nutrients legacy is the characters found on the bottles. These little cartoons are loved widely by our audience and have a long standing history with the company. To honor their story, we put together a collection centered around them.
Fall ‘22
Our Fall ‘22 collection was inspired by vintage band graphics and blue-collar work ethic. A large segment of our customers have been growing cannabis for a long time, so we wanted to tap into their interests and history with this capsule.
