Advanced Nutrients

The worlds first cannabis-specific fertilizer

Overview

In my time in-house at Advanced Nutrients I’ve worn a lot of hats, served many roles, and had my hands in a huge amount of projects. Whether it be creative directing an entire DBA brand, art directing campaigns and product launches, or handling full-scale buildouts of trade show circuits, my scope of work with the company has ranged from large to small. As the leading company and innovator of cannabis-specific fertilizer, Advanced Nutrients takes a place in the market that has influence over what direction the competition chooses to take. Think “the Nike” of our niche.

Hit The Shift

The “Hit The Shift” campaign was a long-running campaign used to advertise the companies new water-soluble fertilizer formulation that harnessed the full potential of the transition between vegetative growth, and flower blooming. Because the company exists in a gray-area in terms of legality in the international market, we had to use visual metaphors to explain the concept rather than being literal. High performance motor sports were an obvious first choice that not only communicated the concept of “shifting”, but really embraced the edge and rebellious nature of the company.

My Role

Art Direction
Illustration
Design
Typography
Collateral
Web Advertisement

Video shot and edited by Arthur Lang

Trade Shows

Advanced Nutrients is a staple at the worlds biggest cannabis industry trade shows. In 2021 we worked with trade show and event design agency Astound to create a new and improved booth to tour the country with, and I had the pleasure of leading the project, working closely with Astound’s team to design and flesh out the booth design to not only fit the current needs, but any future needs.

The solution was a modular design with blank faces to clad with whatever the current campaign offering is at the time, as well las retail-style display cases to showcase and demonstrate new products.

Our teams and I were awarded the gold medal for “Best Stand at an Agricultural Event” in the 2022 World Exhibition Stand Awards for this booth

Video shot and edited by Arthur Lang

Various Print & Advertising

One of my primary roles with Advanced Nutrients is art direction and design of our myriad print materials and advertising. Projects have included grow recipe charts, catalogue design/layout, magazine advertisements, one sheets, in-store signage, and a lot more.